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Erik Edelmann

Data + Advocacy, Hightouch

Erik has experienced and enjoyed many roles in data, having been both an engineer and a leader at startups like Vendr and WeWork. He also had the chance to see many different problems and solutions (and meet many practitioners and leaders) at a wide variety of organizations in his time as a manager at boutique data consultancy, DAS42, as well as in his own independent consulting work. He now works as an Engineer/Advocate at Hightouch, the Data Activation company, where he has the privilege of talking the talk with members of the Data Community who walk the walk every day.

Erik Edelmann

Sessions / 2023 / 1 talk

  • How to Make Marketing Fall In Love with Data Modeling

    Companies like Spotify and Grammarly dominate their competition with hugely successful customer engagement campaigns. Spotify Wrapped generated over 400 million tweets in the first three days of its 2022 campaign. Grammarly Insights sends users a sharable weekly ranking with fun badges and stats about how they used the product. Have you ever wondered what it takes to run these powerful campaigns successfully? In this talk, Erik and Meredith will demo the campaign they built at Hightouch. They will cover how the team modeled the data, validated the results, and created a reusable process to support future marketing campaigns.

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