How to Make Marketing Fall In Love with Data Modeling

Companies like Spotify and Grammarly dominate their competition with hugely successful customer engagement campaigns. Spotify Wrapped generated over 400 million tweets in the first three days of its 2022 campaign. Grammarly Insights sends users a sharable weekly ranking with fun badges and stats about how they used the product. Have you ever wondered what it takes to run these powerful campaigns successfully? In this talk, Erik and Meredith will demo the campaign they built at Hightouch. They will cover how the team modeled the data, validated the results, and created a reusable process to support future marketing campaigns.