Talking Bayes to Business: A/B Testing Use Case
Bayesian tools for statistical analysis have made huge leaps forward in the past years, and are on their way to becoming an industry standard. On the other hand, as machine learning tools become more and more prevalent, many issues have come to light: dealing properly with uncertainty, understanding causality, the concept of "statistical significance", etc. In this talk I'll walk you through a basic A/B testing use case and demonstrate the strength challenges of Bayesian tools in dealing with these issues.