Go-To-Market Data Enrichment: Practical Strategies to Drive Business Value
Let’s be frank, data teams and sales teams don’t always see eye to eye. Data teams see Salesforce as a swamp of messy, user-generated chaos. Sales teams often see data teams as a slow-moving black box. The result? Frustration on both sides and a missed opportunity to drive business value. But what if data teams weren’t just seen as pipeline or dashboard builders, but as strategic partners in revenue growth? In this session, we’ll show how simple, no-fuss data engineering and enrichment can transform the way sales teams trust and use data. Through real-world examples, like cleaning up CRM records with the power of LLMs, we’ll explore how small but intentional changes in ingestion and modeling can change the perception of a data team. We'll explore practical strategies to make your work more visible, valuable, and aligned with the GTM team.