Alex Mashrabov

Co-founder & CEO, Higgsfield

Alex Mashrabov is the founder and CEO of Higgsfield AI, a generative video company building AI-powered tools for creating high-quality social and marketing content. He previously led generative AI at Snap and co-founded AI Factory, which was acquired by Snap, and he’s known for helping bring advanced computer vision and consumer AI products to scale.

Alex Mashrabov

Sessions / 2026 / 1 talk

  • The playbook for building a startup hasn't changed much in 20 years - until now. Fewer people, different skills, and a completely different sense of what's possible. A new generation of founders is shipping products with smaller teams, moving faster, and using AI across every function. Join a group of AI-native founders for a candid look at how they're actually using AI inside their own companies - in their workflows, their code, their ops - and what the shape of their teams looks like as a result.

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