Three Tips for Better Predictive Modeling

Foursquare is a technology company focused on building a trusted and independent platform for understanding how billions of people move through the real world. This talk will cover the history of Foursquare, from its roots in consumer apps to its recent pivot to building a location technology platform. Lessons learned and to be discussed with examples include: designing the right metrics to track, the value of feature engineering, and the importance of researching your data.