Like Legos, but better: An interactive workshop on the building blocks of user segmentation with reverse ETL

Building user segments and getting them into your downstream tools doesn’t have to take your marketing team’s blood, sweat, and tears. In this short interactive workshop session, Census Customer Data Architect Kurt Steckel will break down the building blocks of reverse ETL pipelines (models, entities, and segments) and show you how you can use them to build sophisticated user segments to experiment faster and more dynamically than ever before. Bring your laptop to this session to take part in a real-time, interactive demo of segment activation as Kurt covers: The building blocks of reverse ETL pipelines: Models, entities, and segments The basics of syncing and automation with reverse ETL Activating dummy data for segmentation use cases in Census Rumor has it there may even be a prize for the first person to complete our example scenario. 👀