Beyond Pipelines: Introducing Pub/Sub for Tables

Traditional data pipelines move records but strip away context and meaning. This talk introduces Pub/Sub for Tables, a new model for data integration where data producers publish complete, ready-to-use tables and consumers subscribe to them directly. By embedding metadata, semantics, and structure at the source, this approach enables data teams to implement quality checks, enforce data contracts, build data products, and maintain observability—all without the operational complexity of pipelines.